Klook aims to hit 60 million bookings in 2019, plans expansion
09/11/2019|5:39:32 PM|Phocuswire

Tours and activities platform Klook has unveiled an ambitious expansion plan as it marks its fifth anniversary today.

The Hong Kong-based company says it will have more than 60 million annual trip bookings in 2019 and that Klook is the most-searched travel activities company on Google since October 2018.

It currently offers more than 100,000 things to do in more than 350 destinations and counts more than 30 million visitors every month.

By the end of 2020, Klook plans to double its headcount from 1,200 to more than 2,500 across 30 offices; it also plans to continue to penetrate the Asia-Pacific region as well as bolster its presence in Europe.

In Europe - the home base for rival tours and activities company GetYourGuide, which raised a $484 million Series E round in May - Klook will add languages in French, Italian, Spanish, Russian and German in the coming months to court travelers in the region.

Klook has plans for its transit unit - first announced via a partnership with Rail Europe - as well. It says it aims to launch point-to-point train tickets and sought-after passes for the world’s major rail networks, and last week, it added China Rail to the platform.

To date, Klook has raised more than $520 million over four rounds, including a Series D+ round of $225 million in April.

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