Fornova lands $7M in funding, plots rollout of business intelligence tech for hotels
09/05/2019|2:47:27 PM|PhocusWire

Hotel distribution and business intelligence specialist Fornova has landed $7 million in funding.

The round was led by A/O PropTech with existing investors DTCP, JAL Ventures and Forestay Capital also participating.

A/O and Fornova have also formed a design partnership which will see Fornova’s Hotels BI platform put into A/O’s portfolio of 150 hotels.

The idea is to gain insight on how the business intelligence technology is used by hotels and how it can be developed further.

A/O is also hoping to gain real-time data about its hotel portfolio in place of traditional historic reports.

Fornova acquired Hotels BI, which helps properties with direct bookings and customer retention, in March this year.

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