Omni Hotels launches online check-in
06/16/2007|6:21:00 PM|Hotelmarketing
June 14, 2007: Any guest can access the intuitive online check-in process from the "Existing Reservations" page on anytime and anywhere up to 48-hours and within at least two hours of their arrival.

Omni Hotels announces the brandwide launch of a new, innovative online check-in process, similar to offerings of the airline industry. The new process begins with an email sent to guests who have opted in and made a reservation through Omni’s proprietary systems. Any guest can also access the intuitive online check-in process from the “Existing Reservations” page on anytime and anywhere up to 48-hours and within at least two hours of their arrival. Guests simply use Omni’s Select Guest loyalty program number or their last name and confirmation number to access their reservation.

“With the hectic schedules of business executives, the wear and tear of travel and today’s high occupancy levels in key business travel markets, Omni decided to provide guests with the ease, control and reassurance that their room will be ready in advance,” said Mike Deitemeyer, president of Omni Hotels. “We now offer guests another high-tech and high-touch experience that truly fits their needs.”

Advance check-in is a simple four-step process:

1. Guests begin the check-in process via the email they receive 48-hours in advance of their stay or can also go to Omni Hotels’ website.

2. They then confirm their preferred room type and provide an estimated time of arrival.

3. By confirming the credit card, the guest also authorizes their charges.

4. Then the guest simply clicks the “Check-in” button.

After completing the process, the guest will receive a screen confirming that they are checked-in along with a confirmation number, and finally they will receive a check-in receipt. Upon arrival, guests exchange the receipt for their prepared room key and welcome packet waiting for them at the front desk.

According to a study by Compete, Inc., hotel guests want and expect branded websites to provide a better “total travel experience.” Further, one- third said online check-in was significant. Omni Hotels, which already leads the upscale category for guest satisfaction according to J.D. Power and Associates for the past two years, continues to respond to the vital wants and needs of travelers with this new online check-in initiative.

“Service enhancements that are geared to making the pre-arrival experience easier for business guests, such as online check-in, continue to be important guest satisfaction factors,” said Linda Hirneise, hotel practice partner for J.D. Power and Associates. “Omni Hotels continues to drive for leadership in guest satisfaction by launching these types of initiatives.”