Burgeoning nighttime economy highlights China's consumption potential
07/23/2019|12:46:51 PM|Xinhua

Tourists coming to Wuhan, central China's Hubei Province, now have a unique destination on their list of must-see attractions: a 20th-century design cruise ship on the Yangtze River with four decks and 98 cabins, where a drama set in 1920s Wuhan is performed.

Paying about 200 yuan (about 29 U.S. dollars) for a ticket, tourists can go aboard the ship Zhiyin Hao at around 7:30 p.m. and immerse themselves in the drama where performers wear vintage clothing.

As Wuhan's flagship night tour program, the cruise has attracted a total of 500,000 tourists since it was launched in 2017, fueling business growth in nearby restaurants, hotels and tourist attractions, said Kang Haijun, general manager of the cruise operator Wuhan Chaozong Culture & Tourism Co., Ltd.

"Sleepless" cities like Wuhan have been springing up around the country, as Chinese people, especially those in their twenties and thirties, are eager to enjoy vibrant nightlife, resulting in rising demand for nighttime services.China's night catering consumption jumped 47 percent in 2018 from a year earlier, 2 percentage points higher than the daytime growth

, according to a report released by the China Tourism Academy (CTA) and Meituan, a Yelp-like Chinese online city guide.

Young people were the largest contributors to nighttime consumption in China, with post-80s tourists' consumption value and volume accounting for more than 40 percent of the total during the May Day holiday, a report by the China UnionPay Merchant Services Co., Ltd. showed.

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