Ctrip, Millennium Hotels sign China-focused distribution deal
03/14/2019|5:09:54 PM|TravelDailyMedia

Ctrip.com has signed an agreement with Millennium Hotels and Resorts (MHR) to develop a global distribution strategy promoting MHR properties to Ctrip’s 300 million customer base.

 The deal, which was announced jointly at ITB Berlin, also marks the start of an alliance enabling Ctrip to offer MHR’s portfolio of hotels in the USA, Europe, the Middle East, Asia and Australasia to its China-based business and leisure travel clients.

With the new deal, MHR will partner with Ctrip’s membership programme, which will certify its properties as “Chinese Friendly Hotels” and enable them to benefit from Ctrip’s ranking system. 

MHR and Ctrip will also work towards customer initiatives such as the launching of a flagship store on Ctrip’s digital platforms, joint marketing campaigns as well as knowledge sharing and cross-exposure programmes for team members.

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