Lonely Planet buys ArrivalGuides, plots industry partnership model
02/20/2019|11:56:17 AM|PhocusWire

The travel guide brand has brought in Luis Cabrera as its president and CEO from a previous role within BCG Digital Ventures, a division of the Boston Consulting Group.

At the time of his appointment, Cabrera talked of new partnerships and acquisitions, an omni-channel travel platform and the launch of new products such as festivals, tours and a membership scheme.

Terms of the ArrivalGuides acquisition have not been disclosed but the purchase makes sense in the context of some of Cabrera’s comments.

Sweden-based ArrivalGuides provides content, marketing and booking services for travel companies including Hilton, Eurowings and Rentalcars.

Of the acquisition, Cabrera says: “The ArrivalGuides team was able to anticipate what the B2B market demands and have effectively risen to the forefront by building a hub with self-service capabilities and an innovative process to curate content.

"ArrivalGuides' model and established channel will allow us to explore a more aggressive and creative B2B strategy and partner with companies in new ways.”

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