Merlin Entertainment, the British operator of visitor attractions, has confirmed plans to expand its portfolio of Peppa Pig and Legoland attractions in China, following the recent launch of the world's first Peppa Pig World of Play in Shanghai.
The company, which operates more than 150 theme parks, museums, and hotels worldwide, said it plans to open a Peppa Pig World of Play in Beijing next year and is in advanced discussions to open "a number" of Legoland theme parks in China.
Earlier this year, Merlin Entertainment announced plans to open a Legoland Discovery Center in Beijing in 2019. The center will be what the company calls a "midway attraction", or a smaller, indoor version of a theme park.
The company has 11 attractions in China, including five Madame Tussauds wax museums, and the inaugural Peppa Pig World of Play that opened in Shanghai in late October.
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