Amadeus increases European online travel agency market share
05/23/2007|5:47:00 PM|Hotelmarketing
May 21, 2007: Amadeus held the largest online travel agency market share in Western Europe in 2006 with 64.2% - an increase of 12.9 percentage points from 2005. The company also grew its online travel agency business in Asia Pacific and reached 19.9% market share in December 2006 compared with an average of 9.0% market share during 2005.

In India, Amadeus recently announced that four online travel agencies have chosen Amadeus technology: Indiatimes, MakeMyTrip, Sify and Yatra.

Amadeus’ continued success is based on the identification of the specific needs in the online travel agency segment and the company has developed and offers a unique suite of products and services to satisfy these requirements. One of the key elements in the Amadeus offer is the suite of low fare search solutions; during 2006 Amadeus launched Master Pricer Calendar, the only worldwide calendar display on the market. This innovative solution allows consumers to easily view a range of international flight and price options from multiple airlines in a calendar format.

“Our strategy is to provide online travel agencies with the best content and technology and we believe that our clear lead in Europe is confirmation that we are succeeding. Looking ahead, we plan to build on our success in Europe to take advantage of opportunities in the fast-growing Asia Pacific market,” says Gillian Gibson, Vice President, Amadeus Multinational Customer Group.