Over 50 percent of Chinese families will take a self-planned trip during the seven-day break. High-quality services and branded travel agencies are being considered by travelers rather than price, the administration said in its Tour Guide for the Spring Festival Holiday.
The guide shows that nearly 40 percent of those with travel plans have signed contracts with well-known travel agents, while only 6.2 percent reserved low-price products offered by lesser-known agencies.
"Travelers have become more rational when choosing tour products," said Hou Zhengang, inspector of the administration's Comprehensive Coordination Department.
About 385 million domestic visitors will be received during the holiday and revenues of 476 billion yuan (USD 75.3 billion) will be generated during the time, up 12 and 12.5 percent, respectively, compared with the year prior, according to the administration's data.
People, however, tend to stagger their travel plans rather than flocking to the scenic spots during the holiday thanks to the implementation of paid vacations, the administration said.
The administration also said that leisure travel destinations - hot spring resorts for example - have attracted the most attention from travelers. Optimism is also up over tour packages with activities involving winter sports and local delicacies.
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