Air Berlin underpins its pioneering business model using Amadeus' customer management IT platform
05/09/2007|6:07:00 PM|Amadeus
Madrid, Spain, 03 May, 2007: Today, Amadeus, a global leader in technology for the travel and tourism industry, announced that Air Berlin, Germany´s second-largest airline and Europe´s third-largest low fare carrier, is now managing its sales, reservations, inventory and route network worldwide, using the Amadeus Altéa Customer Management Solution (CMS).

As one of Europe´s fastest growing and most innovative carriers, Air Berlin will benefit from the increased flexibility and functionality offered by Altéa CMS to support its dynamic commercial strategy. Following successful transition from charter airline to new generation carrier, Air Berlin needed a scaleable solution able to support sales and growth opportunities across all distribution channels, including tour operator sales, and using a central repository for customer information. Furthermore, Altéa CMS allows the airline to strengthen its innovative business model by providing easy integration with partner airlines as well as crucial internal systems such as contract management.

Thorsten Scherzer, Air Berlin´s Head of Distribution, commented: "From a technology perspective, it is our priority to maximise our revenues by using our customer information intelligently in a way that allows us to better meet their needs." He continued: "With Altéa CMS we are able to enhance interaction with our partner airlines, provide more consistent customer information and streamline our business processes. With almost 20 million customers, having complete confidence in our IT systems, which Altéa gives us, is essential."

Frédéric Spagnou, Amadeus´ Vice President, Airline Business Group, said: "Airlines pursuing innovative growth models require agility from their IT systems in order to respond to the rapidly changing market environment. Amadeus is committed to supporting these airlines as they evolve. Air Berlin, which has a number of complex business requirements stemming from its successful low fare model and leisure airline background, will benefit from the flexibility that Altéa CMS offers."

Air Berlin is using Amadeus Altéa CMS to manage inventory, make schedule changes, re-accommodate passengers, process special service requests and run revenue management functions. The airline is also able to offer its customers improved servicing capabilities in areas such as chargeable special service requests, which will allow Air Berlin to generate additional revenue opportunities.

Air Berlin is one of 35 airlines across the globe, that have selected Amadeus Altéa CMS, the industry´s only next generation IT platform for customer management. Currently, Altéa Reservation is used by some 150 airlines to power their sales and reservation functions.