Statistics released Sunday by the China National Tourism Administration (CNTA) show that 705 million tourist trips were made around the country during holiday, generating 583.6 billion yuan (USD 88.04 billion) in revenue. More than 6 million Chinese mainland tourists from nearly 300 cities traveled to 1,155 cities in 88 overseas countries and regions. Such a huge wave of Chinese outbound tourists has undoubtedly impressed the world again this year.
Figures on Chinese tourists' overseas spending during the holiday have yet to be calculated and announced, but most destinations undoubtedly received more tourism revenue. The potential of China's outbound tourism has been gradually recognized by the world, as China's younger travelers, namely the 1980s and 1990s generations, are becoming a key driver of international tourism.
To better serve this promising customer group, destination markets are more sensitive than ever to any changes in their consumption behavior and habits. For instance, more overseas hotels offer Chinese breakfasts and electric kettles to cater to Chinese tourists.
Moreover, the high adoption rate of mobile payments among young Chinese tourists has gotten the attention of popular tourism destinations. According to Japanese media, the number of stores accepting Alipay in Japan will double to 45,000 this year. It's not just happening in Japan. Media reports also said that hundreds of thousands of overseas businesses launched Alipay or WeChat Pay for Chinese tourists before the National Day holiday. With unprecedented buying power, Chinese tourists are actually helping Chinese Internet products enter the world market.
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