Flight Centre focuses on setting up user-generated platform
04/25/2007|3:47:00 PM|Eyefortravel
Flight Centre Ltd. is to create a user-generated platform on its e-commerce site as the company plans to “communicate with its million-plus customer base in a more interactive way”. (4/23/2007)

According to dmnews.com, Flight Centre, a bricks-and-mortar and e-commerce store chain, has turned to technology firm iUpload for the new initiative.

“It will be a great tool to build trust about the products people may wish to purchase in an online and offline environment,” reportedly said Grant Waldeck, head of marketing at Flight Centre, Brisbane, Australia. “We think that when people come across our blog site, there will be a great opportunity to retain new visitors if they find the information on the site trustworthy and usable.”

With the iUpload platform, Flight Centre users can upload video, image libraries, podcasting and can group posts by category. Users will include 7,000 Flight Centre travel agents and interested customers. Professional and user-generated trip reviews are posted. According to dmnews.com, in addition, the site will feature a click-to-call link where customers can call local travel agents to book a trip or get advice.

“Our first key performance indicators will be to get the blog to increase the amount of traffic to our Web sites and then from there, to impact on the enquiries to our bricks-and-mortar shops,” Waldeck reportedly said.