The round is led by HPE Growth Capital and comes just over a year after a USD 4 million Series A round led by Capital Mills.

Tiqets is mainly a consumer-facing app which allows consumers to book and pay for admission tickets to major museums and attractions using their smartphone and then delivers a digital admission ticket to the device.

It launched four years ago as a B2B provider. CEO Elzinga explained that this proved difficult in the early days, “trying to aggregate museums and attractions for OTAs and airlines to sell.” It changed its focus to working directly with venues to sell tickets via smartphones, in real-time.

However, Elzinga noted that “the market focus on location-specific product, and how travelers, with smartphones, make decisions on the day” means that Tiqets is starting to think again its potential as a B2B provider of on-demand in location ticketing options for third parties.

“We currently have supply in 45 cities, which makes us more interesting to the big OTAs, and to hotels who are looking at providing guests with access to nearby attractions,” he said.

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