Americans stress importance of eco-friendly travel
04/16/2007|3:36:00 PM|Hotelmarketing
April 12, 2007:Travelers are reassessing how they travel, where they stay and the impact they leave behind when on vacation, according to the Orbitz survey.

With over two-thirds (67%) of Americans placing importance on the eco-friendliness of a destination, this market segment has a growing future ahead of it.

Conducted by MarketTool’s Zoomerang’s polling service, the Orbitz survey highlights that:

- More than half (65%) state it would somewhat impact their decision to stay at a hotel if they knew the hotel was using solar or wind energy to supplement the powering of the building.

- A strong majority (63%) state they would pay a little more to rent a hybrid vehicle or stay at a “green” hotel.

-More than half (52%) of Americans state they would be willing to donate a small portion of their vacation budget to help save the environment when booking a trip.

Although great strides have been made regarding eco-travel awareness, it is clear that many Americans feel that destinations in the United States could be doing a better job when it comes to working to preserve Mother Nature. More than half (51%) of Americans surveyed feel the tourism industry in the United States is not environmentally friendly.