Travel searches by voice are on the up according to data from Microsoft's Bing Ads.

The company reveals that Britons are increasingly seeking to book their hotel using the Cortana digital assistant on mobile devices with hotel searches seeing a 343% year-on-year increase in the UK. Flight search using voice is not far behind with a 277% increase year-on-year.

More interesting is 95% of the top 20 flights and accommodation searches, using Cortana, were for brands showing the different behaviour of search on mobile and using voice.

Bing points to Juniper Research from last year predicting that by 2021 more than four billion mobile assistants will be used globally.

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