Firefly, a wholly owned subsidiary of Malaysia Airlines, has been officially launched. (4/4/2007)
Eddy Leong Chin Tung, Managing Director - Firefly, said the airline will operate as Malaysia’s first community airline, “offering safe, affordable and comfortable flying experience thus making flying with us a fun and smart choice for our guests.”
“We will be playing a key role in the network plan of our parent company and break new grounds to capture a new market segment, by serving destinations which are not financially viable for Malaysia Airlines. In this way we will contribute to the growth of our parent company, where the total effect of both operations will match the needs of the full service passenger and the budget traveler markets,” he added.
Malaysia Airlines’ Managing Director and CEO Idris Jala, who is also the Chairman of the new airline said, “This development will compliment Malaysia Airlines’ five-year network strategy to capitalise on high growth travel regions through a more connected network. Firefly will focus on developing the northern Peninsular Malaysia routes as well as those to the neighboring regions from its base in Penang.”
Firefly started commercial operations between Penang and the Malaysian cities of Langkawi, Kota Bahru, Kuantan and Kuala Trengganu. In addition, the airline will offer daily services between Penang and the two cities of Phuket and Koh Samui in Thailand effective 13 April 2007.
Malaysia's first community airline launched