Qunar.com to lead customers directly to Air China's website for online booking
03/01/2007|5:36:00 PM|Eyefortravel
In what is being termed as an unprecedented initiative, travel search engine Qunar.com has signed a marketing and distribution agreement with Air China. (2/27/2007)

According to Qunar, the partnership between Air China and Qunar is the first time that a major airline in China has elected to work with a travel search engine.

Air China, the largest carrier by available seat miles and the designated flag carrier of China, has agreed to provide Qunar.com a comprehensive list of flight information, availability and prices, to be marketed to travelers in China via Qunar.com. Qunar will provide users with information on available flights and prices, and will lead customers directly to Air China’s website for online booking.

“Online travel is the fastest growing segment of the travel industry. We feel that Qunar provides Air China with an efficient way to reach China’s emerging class of frequent independent travelers, most of whom comfortable in using the Internet to find and purchase tickets,” said Hu Fa Jin, head of Air China’s e-commerce business.

“Marketing to consumers directly is one of our tent pole strategies, along with of course, maintaining our existing relationships with well-run and efficient online travel agencies,” he said.