Internet sales accounted for 82 percent of the company’s R$ 4.6 billion total gross sales during 2006. Gross operating revenues from passengers flown in 2006 were approximately R$ 3.7 billion, and total net operating revenues were approximately R$ 3.8 billion.
“Our e-commerce platform is essential to improving on the low-cost, low-fare concept, and we will continue to encourage our customers to use our website as a helpful tool for their travel needs,” says Tarcisio Gargioni, vice president - marketing and services, GOL.
According to an official release, part of GOL’s online sales’ success is due to the simplicity and accessibility of the sales channel.
“The Internet is an economical, practical and fast way to purchase tickets for any of GOL’s destinations in Brazil and South America. Travel agencies have also played a large part in the success of the online sales channel, which offers access to new markets, increased productivity and reduced costs. In the fourth quarter of 2006, GOL’s website registered an average of 1.5 million unique visitors per month, a 50 percent increase over the same period in 2005,” it stated.