On April 21, 2015, MakeMyTrip Limited (the “Company”) announced that it had acquired certain assets of Mygola.com and the entire Mygola team has joined the MakeMyTrip family to focus on cutting-edge innovation in online travel. This acquisition was done through the Company’s earlier announced Innovation Fund which is formed to invest in start-up or early-stage companies in the travel technology space.
Founded in 2009 by Anshuman Bapna and Prateek Sharma, Mygola raised capital from Helion Ventures, Blumberg Capital, 500Startups and numerous angels. Mygola built a website (mygola.com) that covers more than 20,000 destinations worldwide, sees half a million organic visitors a month and was nominated twice for the Top Innovator at PhoCusWright. Mygola’s iOS app was picked up by Apple as a “Best new app”. Mygola built proprietary technology to mine the travel web, filed patents on route optimization, and collected deep metadata for millions of travel items and thousands of high-quality itineraries. It also pioneered a unique crowdsourced model for curating travel data at massive scale.
The Company expects that Mygola’s team’s deep understanding of travelers’ planning and in-destination experience preferences will be valuable in strengthening the Company’s proposition in these and related areas of customer engagement.