Shanghai,March 11,2015–Homeinns Hotel Group, a leading economy hotel chain in China, today announced its unaudited financial results for the fourth quarter and full year ended December 31, 2014.
"We are very gratified that despite sustained market challenges, we met our previously provided revenue expectations，for the fourth quarter and achieved year-over-year ad justed net margin improvement for the ninth consecutive quarterly period," said Mr. David Sun, the Company's chief executive officer. "Performance of our mature economy hotels remained relatively resilient despite the market softness. Our franchise focused strategy, effective cost control and productivity enhancement initiatives did a great deal to help protect our margin and bottom line. We are also very pleased with the positive development and performance of our mid-scale Yitel hotels.”
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