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Priceline Group's tiny acquisition could make a huge difference

02/28/2015| 2:13:40 PM| 中文

Another day, another acquisition in the online travel agency. Riding a recent wave of consolidation, Priceline Group is apparently set to pay $20 million to acquire travel booking site Rocketmiles, according to a report in the Wall Street Journal.

Priceline Group has grown to be a titan of the online travel segment through its acquisitions; would Rocketmiles be a well-considered one, or a careless impulse buy amid a general shopping frenzy?

Small buy for a big guy

As far as Priceline Group acquisitions go, this potential deal is relatively tiny. It pales next to the company's $1.8 billion purchase of flight booking site Kayak.com in 2012, not to mention the $2.6 billion it spent to grab OpenTable last year ... and that isn't even a travel site.

The Khan to Priceline Group's Captain Kirk (no, I can't resist the William Shatner analogies) is Expedia, which committed $1.6 billion in a deal to buy fellow online travel conglomerate Orbitz Worldwide mere days before the Priceline Group/Rocketmiles would-be deal was reported. And this came on the heels of another Expedia acquisition, the $280 million purchase of Travelocity.

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TAGS: Priceline | Rocketmiles | Expedia | Booking.com | acquisition
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