The company, which was reporting its first set of results as TUI Group following the completion of the merger in December, is planning to reveal more details on a ‘Capital Markets Day’ on 13 May, which coincides with its half-year results.
The tour operatiing giant’s digital transformation is one of the areas of focus and co-chief executive Friedrich Joussen touched on the development of a customer data and relationship marketing platform to take in the ‘whole lifecycle’ of a customer.
He stressed the importance of such an initiative and said a clear plan for execution would be set out in May.
