Earlier this year, Marriott pledged free wifi, but only for members of its loyalty rewards program.
Hyatt is instead taking the tactic of treating wifi as a standard utility, like a hair dryer or a phone, by offering it to all guests. That may help it avoid the problem Marriott faces from people who say its wifi perk is anti-corporate travel.
Each Hyatt guest will log in with a unique identifier, so Hyatt will know where the guest is but also some information about who the guests is–setting the stage for targeted marketing messages.
