From a Facebook point of view, it has become more of a human behaviour or so head of travel Lee McCabe would have you think when considering a mobile strategy.
“It’s not a technology. It is everything”, McCabe told an audience during a WTM Travel Perspective session last week, and businesses and advertisers can’t keep up with the pace with which mobile is moving.
Hence why only 11% of budgets are devoted to it perhaps – a “gap that has to close,” says McCabe.
