London-based Mandarin Oriental Hotel Group is an international hotel investment and management group. It has 27 luxury hotels and resorts around the world with 13 of their hotels in the Asia-Pacific region.
Melanie Foo, Vice-President of Sales and Marketing, Asia-Pacific at the Mandarin Oriental Hotel Group says, “The Mandarin Oriental already has three hotels in mainland China. We will open additional hotels in cities such as Beijing, Chongqing, Chengdu, and Shenzhen. In the next 5-6 years we plan to open 8-10 new hotels. Besides the existing brands the Mandarin Oriental Hotel Group plans to develop boutique hotels. Right now we have a custom-built boutique hotel under construction in Beijing. We will search for opportunities to expand in second-tier cities as well”.
Leading hotel chains like Intercontinental, Accor, Marriot, and Hilton already have been in the Chinese market many years. There are over 100 international hotels in mainland China. So comparatively speaking the scale of Mandarin Oriental’s China operation is not large.
Talking about this Mrs. Koo says, “We at the Mandarin Oriental Hotel Group are seeking quality over quantity with our hotels. Our group is different from other hotel groups that only manage properties and do not invest. The Mandarin Oriental Hotel Group is a joint shareholder in all of its managed properties around the world. The group also will seek joint investment for all their new properties in China because we believe that the business model of holding properties brings additional value to a property.
Many of the luxury hotels in China have been hard hit by the government’s anti-corruption policies such as the “Eight Provisions”. However, the majority of the Mandarin Oriental’s clients are business travelers so these policies are having little effect on the group’s development plans and will not affect the hotel’s star ranking.(Translation by David)