Its purchase of Cruisecentre and Cruiseaway gives the Hamburg, Germany-based business three routes to market in Australia, as it already runs Dreamlines.com.au.
Australia is one of the fastest-growing cruise markets, according to trade body CLIA. In 2013 around 800,000 Australians took a cruise with the number tipped to break through the psychologically important one million barrier in 2016.
Dreamlines was founded in 2012 and operates country-specific Dreamlines sites in Brazil, Russia, France, Netherlands and Italy, alongside its German and Australian sites.
