The buzz surrounding iBeacons in airports has been deafening over the past 12 months, and yet there haven’t been many practical applications announced by non-airport entities. Some organizations have seen successful tests of the beacons, such as this SITA Lab report, yet most travelers have yet to experience a true practical application of the technology.
KLM’s indoor navigation service acts as a route planner for those transferring from one flight to another at Amsterdam’s Schiphol airport. The automated nature of the service is especially compelling, as it allows the passenger to take advantage of this service seamlessly. Upon landing, the passenger’s device is pinged with an airport map. The map has the required route highlighted, in addition to the time required to complete the transfer.
Martijn van der Zee, Senior Vice President E-Commerce at Air France KLM sees this as an essential extension of KLM’s technology-forward and customer-centric culture: