That “elsewhere” is namely around providing business services for hotels and chains alongside being a consumer-facing distribution partner for room sales.
The most high profile of these moves were the acquisitions of marketing services provider Buuteeq in June this year and cloud-based hotel reservation system startup Hotel Ninjas a few weeks later.
These two purchases place a range of technologies at the disposal of the Priceline Group as it looks to become a B2B services company to the wider hotel sector.
