The round was led by NYC-based Insight Venture Partners, with additional participation from existing investors Matrix Partners and Redpoint Ventures.
Intent Media launched its advertising products in 2010, and the following brands are on the current client roster: Orbitz, CheapTickets, Expedia, Lastminute.com, Travelocity, HotelClub, and Hipmunk. The company’s products offer data-driven advertising that targets browsers who may not necessarily be ready to make a transaction during the visit – this increases engagement for consumers and profit for websites, while also bringing more qualified leads for advertisers. Current products include Property Price, Search Compare, and Sponsored Search.
Insight Venture Partners’ Bradley Twohig will join Intent Media’s board.
