The online marketing looked at the top 100 travel destination and accommodation sites ranked by the number of monthly visits (Hitwise) they received on desktop in May of 2014.
It ranked the sites according to their mobile experience, a score out of five based on seven factors visible on the home screen of a mobile website:
·Page load time
·Site format (design of the site, responsive ability)
·Search function (presence on visible part of screen)
·Click-to-call
·Sign in (presence on visible part of screen)
·Social media functionality
·Mobile app presence (links displayed on the top or bottom of the screen)
