That’s the view of financial services firm PiperJaffray, which argues in a company note about TripAdvisor that the travel industry’s mobile adoption has been relatively sluggish.
“While the proliferation of mobile devices has disrupted search, social and e-commerce, the influence on online travel has arguably been less than seismic,” PiperJaffray states. “Less than 15% of travel bookings are made with a mobile device today and less than 5% of travel ad spend is allocated to mobile screens.”
Although mobile travel sales are still relatively low, they are slated to reach $64.69 billion, or 37% of U.S. travel sales, by 2018, according to an eMarketer forecast.
Read full story at:http://skift.com/2014/05/27/travel-industrys-mobile-revenues-are-lot-lower-compared-to-other-sectors/
