Online travel agencies deploy the most internal systems to monitor web usage and behaviour, a study reveals.
Strategy firm Lima Consulting Group and ObservePoint, a digital marketing auditing company, examined 140 global travel brands to see how they and their “marketing technologies” performed.
The sites fall in five categories: OTAs, online hotel booking sites, branded sites offering hotels, airlines, and car rental sites.
Read full story at:http://www.tnooz.com/article/How-travel-brands-track-activity-on-websites/