The report, available here, is a detailed look at the behavioral differences between retail and travel, with some clutch takeaways for travel professionals seeking to better optimize their online and mobile presences.
Of course, retail sees a much higher conversion rate, lower average order value, and a much less complex path to purchase than travel. The comparison numbers, according to Qubit, end up like this:
• Retail converts at 5.9% while travel clocks in at 0.75%.
• Travel clients see a 10x order value when compared to retail.
• Retail path to purchase is 6.5, while travel takes 13.2 days and an average of 9.4 pages seen per purchase.
Read full story at:http://www.tnooz.com/article/travel-professionals-can-learn-retail-engaging-consumers/