That’s the main takeaway after pouring through the last eight years of SEC annual report filings for the two remaining public companies in car rental market, post-consolidation: Avis Budget Group and Hertz Holdings.
The chart below is a look at the two companies’ SEC filings and their numbers about changing reservations channels for them, split traditionally between travel agents, online, phone and other channels. And some observations based on that chart/data:
• Direct online brand site bookings are peaking at about 30% in car rentals.
Read full story at: http://skift.com/2014/03/03/how-are-car-rentals-changing-due-to-digital-channels-not-as-fast-as-you-think/
