The promotion first encourages fliers to download the application, and then to use the app while at the gate or on the plane, using Gogo internet in-flight to network with nearby business connections, both new and current.
Of particular note here is that the Gogo integration means that the networking app can use phone geo-location in a way that wasn’t available prior, thus bringing geolocated networking to 30,000 feet.
The promotion continues with a social media component, asking travelers to “make their perfect #planepitch” to their dream seatmate. This can be to anyone anywhere – as long as they are on Twitter.
Read full story at: http://www.tnooz.com/article/virgin-america-gogo-partner-business-app-flight-networking/