Commissioned by Expedia Media Solutions and conducted by comScore, the study demonstrates the expansive opportunity that the leisure travel market provides for marketers – at $58 billion, travel accounted for 37 percent of total e-commerce through the first half of 2013* . The study tracks content consumption and sharing patterns before, during and after a trip is booked to help marketers understand how, when and where travelers are seeking and sharing digital content, both travel and non-travel related.
Online travel spending and mobile travel content consumption is rising, but not replacing the PC, creating more opportunity for marketers to engage with travelers.
- Online content consumption is growing at a rapid pace, as consumers are spending 93 percent more time with online content than they did three years ago.
Read full story at: http://hotelmarketing.com/index.php/content/article/mobile_travel_content_consumption_is_rising_but_not_replacing_the_pc
