One of the most fascinating things that technology has done for people is create a digital version of practically everything, from money to relationships and entertainment to education and even people (avatars).
With mobility, this trend has jumped up a notch – always connected, always ON. What this does for airlines is to create immense possibilities both for revenue generation and cost optimisation. But a slight paradigm adjustment is required – welcome to the age of the digital supply chain.
A term originated in the media industry, digital supply chain is equally applicable to the airline industry. Especially when considering the digital assets of user-generated content, airline-generated content, agent-generated content and transactional data – both offline and real-time.
Read full story at: http://www.tnooz.com/article/airline-industry-digital-supply
