And, as part of Kayak’s changes, which also includes a redesigned homepage, it is not-so-coincidentally dropping its use of TripAdvisor user reviews.
“Our goal is to aggregate as much quality content as makes sense, with a focus on verified user reviews,” says Robert Birge, Kayak’s chief marketing officer. “We have great respect for TripAdvisor, and we’ve had a great working relationship. However, at this time they’re not included in our aggregated review content.”
In a blog post, Kayak explains that it is introducing an aggregated user rating score, summaries of user sentiment from around the Web from reputation-management firm TrustYou, and verified reviews from Kayak sister companies Booking.com and Priceline.com, as well as Travelocity.
Read full story at: http://skift.com/2013/08/26/kayak-drops-tripadvisor-hotel-reviews-and-adds-its-own-user-rating-scores/