NEW YORK – August 13, 2013 – In the second quarter (Q2) 2013, online channels which include Online Travel Agents (OTAs) and hotel websites (Brand.com) continued to experience the most growth in hotel bookings, according to data from the TravelClick North American Distribution Review (NADR; Third Quarter 2013). The NADR aggregates hotel bookings by channel for the transient segment (individual leisure and business travelers).
The OTA channel experienced the largest increase in bookings, with an 11.7 percent increase in the second quarter compared to last year. Brand.com, GDS (used by travel agents) and hotel direct (calls directly to the hotel and walk-ins) also increased year-over-year by 8.1 percent, 5.7 percent, and 4.4 percent, respectively. The one channel which experienced a decrease in bookings in Q2 was the CRS channel (calls to a hotel's 800-number), which decreased -4.3 percent from a year ago.
Average daily rates (ADR) in Q2 across all channels grew 3.4 percent compared to last year. The OTA channel had the highest ADR growth of 9.8 percent. Additional channels that showed growth include: CRS, up 3.7 percent, hotel direct which is up 3.2 percent, GDS which is up by 2.6 percent and Brand.com which is up 2.3 percent.
Read full story at: http://www.travelclick.com/en/news-events/press-releases/transient-travelers-continue-book-more-hotel-rooms-online-q2-2013
