What does the end of search look like? Perhaps a little bit like Sosh, the local activity concierge.
Sosh, which helps people find things to do — like try a particularly neat menu item, take a cocktail-making class, or go for a hike — aims to “make cities more interesting.”
Despite the fact that there’s a prominent search box on both the Sosh website and app, search is used by only four percent of active users. That’s crazy low. Instead, Sosh users browse and receive recommendations.
Read full story at: http://allthingsd.com/20130813/sosh-raises-10-1m-for-local-discovery/
