Following the launch of a new ad campaign and the Expedia Trip-A-Day Giveaway, Expedia released the results of a survey on spontaneous travel tendencies. Approximately one third of Americans took last-minute trips out of town.
The study was commissioned by Expedia and conducted online by Harris Interactive in July among over 2,000 U.S. adults age 18+. U.S. adults were asked about what spontaneous activities they have done, what last-minute trips they're likely to take, and how their mobile devices play into their travel planning. By downloading the Expedia app, travelers have access to build a spontaneous trip on the fly; and for winners of the Trip-A-Day Giveaway, they'll have a $1200 Expedia voucher to help make their trip a reality.
Nearly all U.S. adults (92%) consider themselves at least a little spontaneous. Americans showed this in different ways over the last year: nearly half of U.S. adults went impulse shopping (49%), or "paid it forward" by treating someone else with something kind (49%). Approximately one third of Americans took last-minute trips out of town (30%).
Read full story at: http://hotelmarketing.com/index.php/content/article/expedia_surveys_smartphone_users_spontaneous_travel_habits
