Hoteliers must add meta search marketing to their core marketing budgets, next to such fundamental initiatives such as SEO, SEM, online media and retargeting, email marketing, etc.
By Max Starkov and Tara Dyer
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. In Europe, one such example is Trivago.com. WeGo.com is one such example in Asia Pacific.