Sherman, CT USA, June 27, 2013 – Travel industry research authority PhoCusWright Inc. announces a partnership with Chinese online publisher and event organizer TravelDaily that will amplify the impact of the companies' key travel industry events in the U.S. and China.
PhoCusWright and TravelDaily will cohost the 2013 China Travel Distribution Summit in Guangzhou, September 11 – 12, 2013. Chinese travel executives and global players with a stake in the China travel market will gather to explore how travel organizations can improve market share, build customer loyalty and collaborate to revitalize the travel and tourism sectors. Each year, the China Travel Distribution Summit is considered the most important travel distribution and online travel conference in China.
As an official media partner of the 2013 PhoCusWright Conference, to be held November 19 – 21, 2013 in Hollywood/Ft. Lauderdale, Florida, USA, TravelDaily will strengthen awareness of the event in China and gain access to an elite group of senior travel industry executives. TravelDaily will also promote The PhoCusWright Conference throughout China, bringing a significant contingent of leading executives to the event. The PhoCusWright Conference annually attracts over 1,400 attendees from 30+ countries to debate, discuss and define the future of travel.
"China has become the world's biggest tourism source market for 2012. Meanwhile China is also the fastest growing tourism source market for United States. Given the close relationship between the travel business of two countries, we believe this partnership will foster understanding and cooperation within the travel industry," said Charlie Li, founder of TravelDaily. "Our presence at The PhoCusWright Conference will bring our Chinese audience valuable insights on industry trends and innovations."
The PhoCusWright Conference theme – "Cult of Context" – adheres to a simple truth: success with many requires serving the wants of the one. Travelers have no tolerance for so-so search results and "personalized" deals that aren't so personal. As the Cult takes hold, consumers will be fiercely devoted to the brands, products and experiences that honor the individual and serve the situation at hand.
"Demand for travel in China continues to surge, and a growing population of travelers is embracing e-commerce" said Cathy Plummer, PhoCusWright's senior director, events. "PhoCusWright's longstanding partnership with TravelDaily fosters essential industry connections and advances our efforts in this key market."
Visit phocuswrightconference.com to learn more about The PhoCusWright Conference.
