It’s not an uncommon process for a firm at start-up level to take their passion for a product or a service and jump head first into an enterprise that can very easily run away, become unsustainable and ultimately fail.
The advent of the online option for travellers to purchase was a great leveller in the travel industry. Distribution was not limited to high street chains as independents could conceivable set up a shop window with 24-hour visibility, seven days a week.
Several years later, the big names have flexed their financial muscle in an attempt to dominate the online channel but I’m a firm believer (and more a fan of David than Goliath) that there is enough for the little guy (and gal) to make a nice living.
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