Friday 7 June 2013:
• Amadeus takes control of travel advertising business Travel Audience. The deal sees Amadeus become full owner of the company after upping the stake already held by off-shoot business TravelTainment. Travel Audience allows travel companies the chance to place targeted ads on other travel brands, such as metasearch engines and content sites. Current customer base is mainly online travel agencies. Terms of the deal were not disclosed.
• Travelport agent customers in India to get SIM card booking tools. The partnership with Matrix Cellular, by way of Travelport’s local distributor, InterGlobe Technology Quotient, allows agents to secure overseas SIM cards during the existing booking process through the Galileo desktop.
Read full story at: http://www.tnooz.com/distribution-news-june2013