Google who? That’s what the people at Kayak, who so feared the impact of Google Flight Search, must be saying as they watch events unfold at TripAdvisor, which likely is a much larger threat to Kayak’s business.
Consider that there is a lot more money in hotel metasearch (TripAdvisor) than flights (Google Flight Search), and Google Hotel Finder has yet to create a ripple.
Now TripAdvisor, which began rolling out hotel metasearch on mobile, tablets and desktops late last year, announced yesterday during its first-quarter earnings call that half of its branded sites around the world now feature hotel metasearch, and that it will be in place on 100% of its sites, with 200 million monthly unique visitors, by June.