The airline has partnered with LinkedIn for the Etihad Mapped-Out service which enables users to message new contacts, arrange meetings and displays connections geographically.
Travellers can define how they want to search including by country or city, specific industry or first/second degree contact and are then presented with a map displaying the relevant connections. Contacts can also be messaged directly via the service.
The Mapped-Out technology has been developed using LinkedIn’s API and users can also access a map of Etihad’s destinations on the service.
Read full story at: http://www.tnooz.com/2013/05/01/news/etihad-teams-with-linkedin-for-online-mapping-tool/