NB: This is a guest article by William Beckler, director of innovation, Lastminute.com and advisory board member for Travel Technology Europe (TTE). He will be appearing as a panellist on a number of sessions included in the conference programme.
Over the past year the travel industry has seen a surge in “last-minute” activity with the majority of mobile hotel bookings made by people looking for accommodation on their proposed day of travel.
It’s a trend that shows no signs of abating and while many hotel owner/operators have “wised-up” as to how to profit from this consumer shift, many more have failed to notice, with hotels left with both a revenue shortfall and distressed inventory.
Read full story at: http://www.tnooz.com/2013/02/01/news/mobile-trend-toward-lateness-is-a-puzzle-and-opportunity-for-hotels-and-agencies/