Hotel companies have to be spot on with their distribution strategy. They have to target operating efficiencies via appropriate rate distribution management and work out channel mix to optimise yields. On top of that they must cut down distribution costs and improve top line revenues by strengthening their marketing and distribution reach.
The emergence of Google and new start-ups coupled with the growth of mobile means hotels couldn’t be complacent in 2012 and simply rely on growth from existing partners. Instead they had to plan for the future and start counting on relatively new distribution options. Those who did so are more likely to witness their channel mix adapt and respond in the coming years.
Talking of new and old distribution channels, here are ten things for is hotel companies to consider: