NB: This is a guest article by Bram Hechtkopf, vice president of business development and marketing, Kobie Marketing
Given enough time mentors and mentees invariably swap roles. Students become the teachers. Industries operate under similar cycles. No truer is that the case then when it comes to loyalty programs and the airline industry.
Frequent flyer programs (FFPs) were once the pioneering vanguard of driving the passenger experience. Today, many legacy and low-cost carriers (LCCs) are striving to enhance the services they provide, by refocusing on travel as an experience worth being loyal to, and doing so in a way that adds value while remaining profitable.
Read full story at: http://www.tnooz.com/2012/12/18/news/sky-high-loyalty-new-ways-airlines-and-travel-companies-can-soar/
